bookmarks week 11/2023

Paul Boag writes on Smashing Magazine about a pragmatic approach to user research. The results from this approach will be far from perfect and could possibly lead to false conclusions. However, it is better than the alternative: Resolving design decisions through internal discussion which is always going to be inferior to getting user feedback.

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Clement Kao explains on the feature adoption funnel. It is a validated five-step funnel for visualizing how users decide to adopt features. The article also mentions eight techniques for driving feature adoption.

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Emily da Silva mentions on six industries that are ripe for tech disruption: education, hospitality, agriculture, industrial manufacturing, real estate and construction and commercial airline.

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